At its heart, affiliate marketing is just an agreement, nothing more. A merchant comes along with a product, and they want to drive more sales, so they make an agreement with a website owner. This agreement lays out terms that go something along of I place ads in view of your site’s organic traffic, if you can get people to interact with my ads, then I will pay you.
Exactly how the payment works are determined in the affiliate agreement, but there are a few common ones, such as pay-per-view, pay-per-click, pay-per-sale, and so on. Affiliate marketing is a performance-based marketing. If the website owner wants to be paid, they need people to click on the ads or buy products.
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