Tinder Adverting For Business eMagazine
After its launch in 2012, Tinder managed to become a raging phenomenon in the online dating arena; reporting over a billion “swipes” a day by the year 2014. But the Tinder app is not all about dating anymore – marketers are using the platform to advertise their brands and reach new market audiences.
User information on a Tinder profile consists of pictures and basic data pulled from Facebook, a link to
the user’s Instagram and Spotify account, and a short bio unique to the dating platform.
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